Marketing on a Dime
Welcome to the "Marketing on a Dime" resources page. I enjoyed giving the presentation at the Ministry Fair and hope that it was informative. Below are several links to websites and downloadable documents that can help you develop and execute your marketing and communication plan. This list is by no means exhaustive; there are many moore resources out there, but this is a good start.
Please note that the information provided below will offer you guidelines, not magic formulas. There is no "cut & paste" methodology here. You must develop a plan that is unique to your church and your situation and then execute that plan to achieve your unique objectives.
If you have any questions, please feel free to contact me at 888-777-7997 or via email at jcjones9@gmail.com.
Presentation
Marketing on a Dime (PDF file, 1.6 MB)
Marketing Plan
Marketing Plan Steps (PDF file, 44 KB)- This is a document that spells out specific steps to take in developing a church marketing plan. This is a good example and includes the steps you may need to follow to develop your plan. Remember that just as important as the final marketing plan is the process you take, and what you learn during the process.
Online Marketing Resources
Church Marketing Sucks - despite its name, this is an excellent site for articles focused on church marketing, great source for ideas
Center for Church Communication (CFCC) - information, resources, and advice about church communication
Church Marketing Lab - brought to you by the folks at CFCC, provides a forum to review work, great place to get a 3rd party opinion about the materials you develop
Stock Photography
iStockPhoto - excellent source for inexpensive stock photography
Books
Church Marketing 101, by Richard L. Reising - there are other books, but start with this one
Research
Hartford Institute for Religion Research - good source for research that you can use in developing your plan; also articles and blogs
FACTS - research on congragational growth
The Pew Internet & American Life Project - extensive, government funded reasearch on the internet and American life; has extensive research on the internet and religious life
Locating a Designer
CFCC Job and Freelance Labs - use these tools to post a project description and connect with designers
